ONLY THE GOOD STUFF.

AN OBSESSION FOR QUALITY, A PASSION FOR CRAFT

The story of KERCHER begins

MAKING SOMETHING OUT OF NOTHING

"WE UNFORTUNATELY HAD THE EXPERIENCE NECESSARY TO DO THE BUILD-OUT ON OUR OWN."

The studio experience is the curated brainchild of both the creative director (Josh) and his wife, Holly, the bespoke shoemaker.  What people are often surprised by is that the duos first foray into design wasn't actually clothing but in renovations in their previous home of Ann Arbor, MI.  "We had basically built an entire house before so now we joke that we unfortunately had the experience necessary to do the build-out on our own." says Josh, "we didn't have any money, it's what we had to do... but one thing we always do is get our family and friends involved in the build-out.  Our families have done so much for us in this journey, we really would be nowhere without them." 

STUDIO BEFORE - "THE SHIT HOLE"

STUDIO AFTER DURING KERCHER X AMSALE POP-UP EXPERIENCE (MUCH BETTER)

DIFFERENT IS BETTER

"I THINK SOME OF OUR MORE CONSERVATIVE CLIENTS ARE A LITTLE SURPRISED WHEN THEY MEET ME."

Despite the stimuli-evoking studio, it’s the aesthetic of the clothing contained within it that truly says something about what Kercher is doing with the brand.  That uniqueness and attention to detail found in the space are just as prevalent in the collection.  The aesthetic is unexpected, however oddly familiar, (Kercher) seamlessly blends the worlds of skaters and executives, bikers and hedge fund managers; and he does it by, as he says, “respecting the existing framework that makes menswear so great in the first place while strategically borrowing inspiration from the subcultures that have shaped my life.” 

Studio and collection aside, it’s (Josh) Kercher himself that really throws you for a loop. The typical stuffy and rather ostentatious world of luxury (and tailoring) is a far departure from what the designer portrays.  His work 'uniform' is rarely a suit but instead a vintage t-shirt, leather motorcycle jacket, jeans and boots.  "I think some of our more conservative clients are a little surprised when they meet me and see the sleeve tats but by the time they sit down with me or someone from our team and see that this isn't a job for us and they feel the passion we have, I think they start to understand that what we are doing here is pretty damn authentic. 

IT'S ABOUT THE FEELING

I think everyone that knows me expects us to have the musicians, the artists and actors as clients but the fact that we have so many people from traditional corporate or conservative environments is something I'm really proud of, too.  I know, aesthetically, that I'm designing for the Shawn Mendes, Lenny Kravits, G-Easy, Gary Clark Jr, Mark Ronson and Timothy Chalamets of the world, those are my avatars, but the ability to transcend multiple consumer groups, that's what tells us something special is happening and that the work is speaking for itself."  Kercher feels that true luxury is found not only in the subtleties of his garments (i.e. - craftsmanship, fit, textures, scarcity) but also in the feeling that wearing them gives you. "That's really where the magic is."

Considering that Kercher works directly with the majority of clients and oversees all production you can be certain that when you are investing into a KERCHER piece, you are getting something very, very special. As Kercher, himself, puts it, “Authenticity is sewn into every garment.”